Product Feature Spec · v0.1

ಒಂದೇ ಸೇವೆ. ೫೦೦+ ಯೋಜನೆಗಳು. ಎಲ್ಲಾ ನಿಮ್ಮ ಕನ್ನಡದಲ್ಲಿ.

What Bhagyada Bagilu
will actually do.

ಭಾಗ್ಯದ ಬಾಗಿಲು — ಸೌಲಭ್ಯಗಳು

A features overview turning the landing page's promise into a shipped product. Kannada-first, WhatsApp-driven, built for a rural + semi-urban Karnataka user who owns a phone but hasn't heard the word "portal."

Feature groups

Individual features

Ship phases

ಬಳಕೆದಾರರ ಪ್ರಯಾಣ

The user journey, end-to-end

What happens from the moment someone taps the WhatsApp share their neighbour forwarded them, to the day the ₹6,000 hits their account.

Land

ಬರುವಿಕೆ

Opens link from WhatsApp share. Sees Kannada-first landing.

Quiz

ಪ್ರಶ್ನಾವಳಿ

2-min guided form. Voice input for elders.

Match

ಹೊಂದಿಕೆ

Instant list of schemes they qualify for, ranked by ₹ and deadline.

Apply

ಅರ್ಜಿ

Step-by-step help, docs checklist, nearest CSC.

Alert

ಎಚ್ಚರಿಕೆ

WhatsApp reminders for follow-up & new schemes forever.

MVP · Ship first

ಪ್ರಮುಖ ಸೌಲಭ್ಯಗಳು

The core, without which nothing works

Five features. If any one is missing, the promise on the landing page breaks. This is what makes it into the launch build.

Eligibility quiz

ಅರ್ಹತೆ ಪ್ರಶ್ನಾವಳಿ

2-minute guided form: age, gender, occupation, household income, land held, caste, education, district. Dual-language on every question. Skip logic — a landless retiree isn't asked about crop insurance.

Voice input (v1.1) Kannada-first Save & resume

Scheme matching engine

ಯೋಜನೆ ಹೊಂದಿಕೆ ವ್ಯವಸ್ಥೆ

Rules engine maps profile → eligible schemes. Ranks by benefit amount, deadline urgency, and application difficulty. Explains why each match qualified — no black box.

Rules-based Ranked results Explainable

Scheme database

ಯೋಜನೆಗಳ ದತ್ತಸಂಚಯ

500+ Karnataka + Central schemes. Each entry: eligibility rules, benefit ₹, deadline, documents required, application URL, physical office address, and a plain-Kannada summary written for a class-10 reader.

500+ schemes State + Central Weekly updates

WhatsApp alerts

ವಾಟ್ಸಾಪ್ ಎಚ್ಚರಿಕೆಗಳು

OTP opt-in. Three alert types: (1) new scheme you qualify for, (2) deadline reminders at T-30, T-7, T-1, (3) application status nudges. Unsubscribe with one word: "STOP".

OTP opt-in 3 alert types STOP works

Kannada-first UI

ಕನ್ನಡ ಪ್ರಥಮ

Every screen paired: Kannada on top, English below. Default language = Kannada. Numbers displayed in ಕನ್ನಡ ಅಂಕಿಗಳು where it feels natural. Fonts loaded from Noto Sans Kannada — never a garbled ▯▯▯.

Dual-language Never garbled a11y verified

Trust & privacy

ವಿಶ್ವಾಸ ಮತ್ತು ಗೌಪ್ಯತೆ

Explicit consent screen (in Kannada) before any data is stored. "We don't sell your data" as a top-of-page promise. Aadhaar number never asked, never stored. Delete-account button that actually deletes.

No Aadhaar Real delete DPDP-ready

MVP · Account

ಬಳಕೆದಾರ ಖಾತೆ

User account, lightweight by design

The account exists so we can send you the right alerts, not so we can build a profile to sell. Phone-only. No passwords. Add your family.

Phone-only login

ಫೋನ್‌ ಸಂಖ್ಯೆಯಿಂದ ಲಾಗಿನ್

OTP over SMS + WhatsApp. No email, no password. Sessions last 90 days on the device.

Family members

ಕುಟುಂಬ ಸದಸ್ಯರು

Add spouse, kids, parents. Each gets independent scheme matching — daughter's scholarship, mother's pension, husband's crop insurance.

My Schemes dashboard

ನನ್ನ ಯೋಜನೆಗಳು

Four buckets: Eligible · Applied · Received · Rejected. One tap changes status. Each row shows next action.

V1 · Application help

ಅರ್ಜಿ ಸಹಾಯ

Getting them across the finish line

Knowing you qualify is half the battle. This group closes the gap between "I'm eligible" and "the money is in my account."

Document checklist

ದಾಖಲೆಗಳ ಪಟ್ಟಿ

Per-scheme list of documents needed (Aadhaar, ration card, income certificate, caste certificate, land record, bank passbook…). Tick as you gather. Photos of sample documents so users know what a "RTC" actually looks like.

Step-by-step walkthrough

ಹಂತ-ಹಂತ ಮಾರ್ಗದರ್ಶನ

Kannada instructions with actual screenshots of the government portal (Seva Sindhu, PM Kisan, NSP). Highlights of exactly where to click. Zoom-friendly for elders.

Nearest Seva Kendra finder

ಹತ್ತಿರದ ಸೇವಾ ಕೇಂದ್ರ

Enter pincode → get nearest Seva Sindhu / CSC / Karnataka One centre. Distance, hours, phone number, walking directions. For users who prefer applying in person.

Application status tracking

ಅರ್ಜಿ ಸ್ಥಿತಿ ಪತ್ತೆ

User marks "Applied" → we send follow-up nudges: "Have you heard back? Application usually takes 21 days." Prompts to escalate if delayed. Fills the gap where govt portals don't SMS updates.

V1 · Content & trust

ವಿಷಯ ಮತ್ತು ವಿಶ್ವಾಸ

What makes people believe us

Free scheme lists exist. What doesn't exist is trust that the site is real, current, and speaks their language. These features build that.

Scheme detail pages

ಯೋಜನೆ ವಿವರ ಪುಟಗಳು

Plain-Kannada explanation, real benefit amount, who qualifies (with examples), common reasons applications get rejected, FAQ.

Success stories

ಯಶಸ್ವಿ ಕಥೆಗಳು

Photo + village + amount received + short quote. Real users, not stock photos. Rotating on the landing page, indexed by district.

Deadline calendar

ಗಡುವಿನ ಕ್ಯಾಲೆಂಡರ್

"Closing this month" view. Public page, shareable, updates itself. Filter by scheme type. Also drives our newsletter.

Internal · Ops

ನಿರ್ವಹಣೆ

The ops layer you don't see

A scheme database rots in months. This is the plumbing that keeps 500+ schemes accurate — plus the dashboards we use to run the business.

Admin CMS

ನಿರ್ವಾಹಕ ವ್ಯವಸ್ಥೆ

Add / edit / expire schemes. Bulk-import from CSV. Preview before publish. Every edit tracked with author + timestamp.

Scheme change monitor

ಯೋಜನೆ ಬದಲಾವಣೆ ಸೂಚಕ

Nightly crawl of government portals. Flags a scheme when its official page changes, deadline moves, or the page 404s. Human reviews the diff.

Analytics

ವಿಶ್ಲೇಷಣೆ

Full funnel: Visit → Quiz → Match → Applied → Received. Broken down by district, scheme, referral source. Identifies where we're losing users.

Role-based access

ಪಾತ್ರ ಆಧಾರಿತ ಪ್ರವೇಶ

Admin / editor / support / read-only roles. Support staff can see a user's schemes to help but never edit them. Audit log on every action.

V1 · Growth

ಬೆಳವಣಿಗೆ

Getting to a million users

Growth in rural Karnataka doesn't come from Google Ads. It comes from your neighbour, your daughter's school WhatsApp group, and the ward's ambassador. These features build that.

Share to WhatsApp

ವಾಟ್ಸಾಪ್‌ಗೆ ಹಂಚಿಕೊಳ್ಳಿ

"Check if your family qualifies" one-tap share, prefilled Kannada message. Deep link opens the quiz directly.

Village ambassador program

ಗ್ರಾಮ ಪ್ರತಿನಿಧಿ ಕಾರ್ಯಕ್ರಮ

Local reps ("Raghu Achar Seva" brand) who help elders apply in person. Track schemes-assisted per ambassador. Small honorarium per successful application.

Missed-call / IVR fallback

ಮಿಸ್ಡ್ ಕಾಲ್ / IVR

Users without smartphones give a missed call. IVR asks eligibility questions in Kannada, sends match list via SMS. Zero-app-required entry point.

V2 · Later

ಮುಂದಿನ ಹಂತದಲ್ಲಿ

What we'll build once V1 works

Real features, real value — but only worth building after we've proven users show up and complete applications with the core product.

Voice input (Kannada ASR)

ಧ್ವನಿ ಇನ್‌ಪುಟ್

Answer the eligibility quiz by speaking. Critical for older users and those who can't type. Powered by an Indic ASR model fine-tuned for rural Kannada accents.

Offline PWA mode

ಆಫ್‌ಲೈನ್ ಬಳಕೆ

Installable web app. Quiz + scheme details work offline; syncs when signal returns. Made for the 5-bar-then-nothing rural connectivity reality.

Multi-language expansion

ಬಹು ಭಾಷೆಗಳು

Tamil, Telugu, Hindi. Each with its state-specific scheme database. Same product, translated + regionally tuned.

Paid concierge tier

ಸಹಾಯಕ ಸೇವೆ (ಶುಲ್ಕ)

₹99 per application: a human fills the government form on your behalf. Optional. Funds the free service. Success-fee model considered as an alternative.

ಶಿಪ್ ಯೋಜನೆ

Suggested ship order

Three phases. Each shipping only after the previous one has real users doing real things. Timelines assume a 2–3 person team.

Phase 1 — Prove the promise

ಹಂತ ೧ — ಮೊದಲ ಬಿಡುಗಡೆ (~8 weeks)

The bare minimum that lets a real user go from landing page → matched schemes → WhatsApp alerts. If this doesn't work, nothing else matters.

Eligibility quiz Scheme matching engine Scheme DB (top 50) WhatsApp alerts Kannada UI Phone-only account

Phase 2 — Get them across the finish line

ಹಂತ ೨ — ಸಹಾಯ ಪದರ (~10 weeks)

Turn "matched" into "money received." Application help + growth loops so the product spreads. Expand DB to full 500+.

Document checklist Walkthroughs Seva Kendra finder Family members Status tracking WhatsApp share loop Ambassador program Full scheme DB

Phase 3 — Scale + revenue

ಹಂತ ೩ — ವಿಸ್ತಾರ (~12 weeks)

Reach the users who can't use smartphones (IVR), extend beyond Karnataka (multi-language), and start earning through the paid concierge tier.

Voice input Offline PWA IVR / missed call Tamil + Telugu Paid concierge Change monitor

ಮುಂದೇನು?

Which feature do we build first?

This is v0.1 of the spec. Every feature is negotiable. Review, prioritize, cut, add — then we start shipping.

Discuss the spec

ಸೌಲಭ್ಯ ಚರ್ಚಿಸೋಣ

What Bhagyada Bagiluwill actually do.